Marketing, Sales

Top Email Automation Software for Marketing

From Valeria
October 23, 2021

6 Best Email Marketing Automation Services 

Choosing the right software for email automation is very important for a business marketing strategy. But how do you choose a service that best suits your needs? To save you time we have compared the 6 best services we could find on the net. 

Email Marketing

Even though many people think about email as an old-fashioned marketing method, it is still the most effective way to connect with your audience. We know 75% of businesses agree that email gives them “good” to “excellent” for Return of Investment (ROI). Current data indicates that companies using email automation software generates twice the number of leads than those who use traditional emails. However, according to statistics, 25% of email goes into the bin even without opening, and people open emails from commercial organisations only in 27% of all cases. So, your goal is to choose a quality email automation tool that will allow you to keep your users updated and not being seen as spam. 

What is Email Automation?

Email automation is when a series of emails that are sent automatically, with specific timelines, to subscribers. Email marketing automation is a great concept that gives a lot of benefits without costing you much time and effort on a day-to-day basis. 

Automation allows you to create and schedule your emails based on keywords or data sources, then send them to relevant users at scale, which is crucial for effective email marketing. 

What makes the perfect email marketing automation tool?

Before we go to the list of email automation services and their pros and cons, it is necessary to define what aspects we are going to look at for comparison to calling an email automation tool the best, not simply standard.  

Here are some critical factors worth considering:

  • Pricing 

Each of the services has a very different pricing model and it’s not that easy to compare them head to head. Some tools have a “per email” payment plan and others charge you “per number of contacts”. We need to mention that cheaper doesn’t always mean better because it might be lacking some key features. Anyway, pricing is a very important factor that can not be missed.  

  • Features

There are some features you will expect to see from the best email marketing services such as visual design tools and templates

  • Email Design and Templates

Email design and good-looking templates are very important for attracting subscribers’ attention. A good email automation service should give you the ability to look at the different ways to build your email communication.

  • Advanced Statistics

This feature should include not only clicks or conversions on individual emails but also the efficiency of a whole sequence including bottlenecks in communication, drop offs and loss of subscribers.



List of 6 Best Email Automation Software:

So, let’s discuss each one of the following 6 software in detail to help you (the user) decide which one fits you the best:

1. Drip


Drip is a great email marketing automation software that is famous for its eCommerce automation and segmentation features. You can keep your contact list stored with Drip and create email campaigns. When new users sign up they can be tagged, segmented and fitted into an automated email system. Over time, you can refine your email marketing strategy and put everything on autopilot. 

Also, Drip offers active integrations with the biggest online store platforms- Shopify, Magento, etc. That means not only sending abandoned cart campaigns and upsell emails, but also communications around smaller tasks such as product views, order updates, deleted checkouts and many more.


  • Free trial for 14 days
  • The price depends on the number of people in your account. The paid plan’s cost starts from 19$/mo (100 people)  


  • Contact management
  • Email marketing automation based on pre-set triggers
  • Automatic revenue attribution
  • Facebook and Instagram integrations
  • eCommerce

Email Design and Templates:

  • The visual email design tool
  • Email templates
  • Easy to use


Advanced Statistics:

  • Good reporting 


2. Sendinblue


Sendinblue's functionality includes website objective-based campaigns, sales reminders based on custom triggers and even lead scoring. Its transactional email feature can be used for sending emails, purchase invoices and confirmations.

Sendinblue’s Send Time Optimisation allows you to email at the optimal time for each contact to increase open rates and eventually, sales. From a transactional service, Sendinblue has evolved into great software offering quality email marketing automation at a surprisingly affordable rate. If advanced email automation is what you want, then it is hard to find anything you can’t do with Sendinblue. 


  • The free plan (up to 300 emails per day)
  • Started plan’s cost is 25$/month (up to 40 000 emails)
  • The Premium plan is 65$/month (up to 1 million emails)
  • The Enterprise plan 


  • Unlimited contacts
  • Email optimisation 
  • SMS marketing

Email Design and Templates:

  • Customisable signup forms
  • Visual workflow builder
  • Workflow templates
  • E-commerce integration

Advanced Statistics:

  • In the Free and Lite plan you get real-time, geographic and device reporting 
  • Premium and Enterprise plans include Heat map reporting and Advanced Open & Click Statistics

3. GetResponse


GetResponse is a robust email marketing software that provides everything users need to improve sales and make deals using their email campaigns.

Users can easily set up complex campaigns with GetResponse’s drag-and-drop workflow builder. You can simply build multiple scenarios and get a real-time vision of the digital journeys your visitors are making.

There is an ability to track and address website visitors, cart abandoners, and create autoresponders to assist them in completing their purchase and convert them into potential customers. All of GetResponse’s features give much automation and flexibility to their users.


/Plan’s cost depends on the number of contacts/ All plans are described for 1000 contacts/ Plans are different in features they provide/

  • You can try any plan free for 30 days
  • The Basic plan is 15$/mo 
  • The Plus plan’s cost is 49$/mo 
  • The Professional plan costs 99$


  • Easy for beginner
  • Landing page optimisation
  • API
  • Workflow automation

Email Design and Templates:

  • The visual email design tool
  • Only HTML email templates

Advanced Statistics:

  • Contact scoring & tagging
  • Sales and Webinar funnels



4. Mailchimp

Mailchimp is probably the most well-known email marketing tool. It was made for users who are looking for tons of integrations and an all-in-one solution for inbound campaigns. This service provides the best email marketing services for small businesses. 

MailChimp’s scope of automation is worth attention. Users can send standard autoresponders, along with advanced campaigns with triggers such as blog post updates, contact data updates and clicks.

MailChimp also allows for eCommerce integrations, meaning you can send abandoned cart campaigns, related product suggestions and order confirmations. This features make it an all in one marketing solution for big and small businesses alike.

Moreover, Mailchimp has a very nicely designed user interface that makes getting to every option very easy. When you are creating a campaign, Mailchimp takes you by hand and suggests you a couple of things you might want to.


  • Free plan (up to 2000 contacts)
  • The Essential plan is 9$/mo (up to 50 000 contacts)
  • The Standart plan’s cost is 14$ (up to 100 000 contacts)
  • The Premium plan costs 299$ (200 000+ contacts)


  • Unlimited emails
  • Easy to use
  • Integrations with 3rd party platforms
  • Email marketing automation 
  • Landing page builder 

Email Design and Templates:

  • Email templates and layouts
  • Visual email design tool

Advanced Statistics:

  • Detailed reports  


5. Palabra

We found Palabra on the ProductHunt website. By June 3, 2020, it has become the #3 Product of the Day. Palabra is a developing email marketing automation service that has a nice minimalistic design with many emoji details. Even though Palabra’s prices are higher than other services on this list, it is worth attention as it provides unlimited emails and unlimited contacts. 


  • Free trial for 7 days
  • The Early plan costs 45$/mo (1 seat)
  • The Startup plan’s cost is 99$/mo (5 seats)
  • The Growth plan is 399$/mo (unlimited seats)


  • Unlimited emails
  • Unlimited contacts
  • Custom MX records 

Email Design and Templates:

  • Email templates automation


6. Infusionsoft

Infusionsoft is a quality email marketing automation tool that is very impressive when it comes to its features. This service has an entire sales and marketing automation tool, so “email marketing” is just one of the features Infusionsoft provides. The high price is due to the big amount of features it has. That means there are many reasons why you might want to try it apart from only email service.


  • Free trial for 14 days
  • The Keap grow plan’s cost is 79$/mo
  • The Keap Pro plan is 149$/mo
  • The Influsionsoft plan costs 199$/mo


  • Set and track marketing goals
  • Direct payments acception  
  • Landing pages
  • A/B testing
  • Facebook Ads integration 

Email Design and Templates:

  • Email visual design 
  • Workflow templates

Advanced Statistics:

  • Invoice management 


Nowadays, there are many quality email automation services and we have collected only a few of them. This list demonstrates a diversity of features you can get from such types of tools. Every company has a unique marketing goal and marketing strategy and every service in this list may be helpful. However, you should be serious about picking the right email marketing automation service and pay your attention to small details. The interface should be intuitive and fit your needs. Pricing should also be affordable for your business. We wish you good luck and hope you found this article informative!  



About ReSkript:

ReSkript is an innovative platform that has developed a socially enhanced collaborative system building a seamless experience across joint professional online cooperative work on various documents. Its proprietary platform offers a range of collaboration


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